This project is an example of the lowest end of the spending range for exterior retail signage. This shopping center has their tenants signage displayed on a structural beam that is painted white. There's not much room for creative expression when your options are one color on white - the only exception is a nationally registered logo. We helped develop a simple one color logo for this customer with the exterior signage in mind. With landlord approval and permit in hand, this installation was quick and easy.